Content & Creative
HIAG
About
HIAG is among the leading companies in site development in Switzerland, offering people and businesses room for individual development. The listed property company covers the entire value chain, from portfolio and asset management to site development and transactions.
The challenge
HIAG wanted to market its sites on social media through storytelling formats of its own, rather than relying entirely on property portals. The communication was planned in two pushes. Moving from portals towards owned channels is a shift the whole property sector is talking about, and this project put it into practice.
The thinking
We think in hooks. A mix of mood videos and interviews created a pool of performance ads for the marketing of the Alto tower in Zurich-Altstetten and the Chama site in Cham. Each video was built to be tested, so the formats could be refined from one push to the next.
The creative decisions
A presenter guides viewers through the projects, supported by psychological hooks and one clear angle per video. We also used AI to animate the architectural visualisations. Even with the building still in its shell and no show flat available, people could picture life in the apartments and assess both the project and the site.
Client
HIAG
Services
Content & Creative
Year
2026 to present
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