Brand Strategy & Identity
Ruh Estate
About
Ruh Estate takes investment properties personally. After more than ten years in property brokerage, Ramona Ruh founded her own company in 2026, and we had the privilege of accompanying her from the very beginning.
The challenge
Investment property is a field of familiar codes. Ruh Estate needed a brand that would be recognised as part of the industry and still stand apart from it, with Ramona’s personality clearly coming through.
The thinking
Real estate is a people business. So the guiding question was which elements of Ramona’s personality could be carried into the brand in a way that feels authentic, both to her and to the owners and investors she works with.
The creative decisions
The storytelling rests on one line: we take investment properties personally. Blue and orange, Ramona’s favourite colours, carry the identity, together with a signet of personal meaning to her. The brand comes to life across the website, content, business cards and an exposé template for her properties. Shortly after the launch, Ramona received numerous enquiries through her website and social media.
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