Communications & Reputation
Montalba Architects
About
Founded by Swiss-American architect David Montalba in 2004, Montalba Architects is an international practice with studios in Los Angeles, New York and Lausanne. Its work includes Nobu Ryokan Malibu, realised with Studio PCH, and the retail and dining interiors of the international terminal at LAX. David has Swiss roots and lives in the United States.
The challenge
For a Zurich audience, the question was relevance. Montalba’s portfolio is international, yet its connection to Switzerland was barely visible. We needed a storytelling angle that showed David as Swiss and made clear how his practice unites two worlds.
The thinking
We chose the angle “between two worlds”: which parts of Montalba’s thinking stem from Swiss design, and what the international perspective adds. To anchor the story, we decided on a shoot on location in Zurich, placing David exactly where he wants to do business.
The creative decisions
A structured media outreach, supported by a designed media kit and press release, and the ongoing cultivation of relationships with journalists. In every conversation we have, we place Montalba’s name and story. Increasingly, the people we speak with know who David Montalba is and what his practice stands for.
Client
Montalba Architects
Services
Communications & Reputation
Year
2025 to present
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